BMA eBook - Manual / Resource - Page 281
the power of positioning • matt church
power
harder on being
“Work
memorable! A great
positioning statement and
self introduction needs to be
well-designed and delivered
with impact.”
We are not what we do – but we do need to be able to answer the question,
“What do you do?” in a way that makes us better known and creates more business.
As a card-carrying introvert, I find the prospect of commercial networking about as
attractive as having a root canal treatment. Still, I recognise that without customers,
clients and attendees at my events, my business would dry up quicker than a well in
the outback.
the power of positioning
MATT CHURCH
page no 13
