BMA eBook - Manual / Resource - Page 19
FOR ARTICLE REPRINTS CALL 800-988-0886 OR 617-783-7500, OR VISIT HBR.ORG
Amy J.C. Cuddy is an
associate professor of
business administration at
Harvard Business School.
Matthew Kohut and John
Neffinger are the authors
of Compelling People: The
Hidden Qualities That Make
Us Influential (Hudson
Street Press, August 2013)
and principals at KNP
Communications.
Connect,
Then Lead
To exert influence, you must balance
competence with warmth. by Amy J.C. Cuddy,
Matthew Kohut, and John Neffinger
July–August 2013 Harvard Business Review 3
